Privacy
Policy.

ARAAI ("we", "us", or "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, with whom we share it, and the choices you have with respect to that information.

By using the ARAAI platform — including our website, mobile experience, and related services — you agree to the collection and use of information in accordance with this policy. If you do not agree with any part of this policy, please discontinue use of our services.

We collect information you provide directly to us when you create an account, place an order, contact our support team, or interact with our platform. This includes your full name, email address, phone number, delivery address, and payment information (processed securely through our payment partners).

We also collect information automatically as you use our services — including IP address, browser type, device identifiers, pages viewed, time spent on pages, links clicked, and referring URLs. This data helps us understand how you interact with ARAAI so we can continuously improve your experience.

If you choose to connect a third-party account (such as Google) for sign-in, we may receive certain profile information from that service as permitted by your privacy settings on that platform.

We use the information we collect to process and fulfil your orders, communicate order updates and delivery notifications, manage your account and preferences, and provide customer support. This is the core purpose for which your data is essential.

We also use your data to personalise your shopping experience — recommending products, tailoring content, and remembering your preferences across sessions. With your consent, we may send you marketing communications about new collections, offers, and editorial content.

Your data helps us detect and prevent fraud, comply with legal obligations, enforce our Terms and Conditions, and conduct internal analytics to improve our platform, operations, and product offerings.

We share your personal data with trusted third-party service providers who assist us in operating our business. This includes payment processors (to securely handle transactions), logistics and courier partners (to deliver your orders), and cloud infrastructure providers (to host our platform).

We may share aggregated, anonymised data with analytics partners to understand usage trends and improve the platform. This data cannot be used to identify you individually.

We will never sell, rent, or trade your personal information to third parties for their marketing purposes. We may disclose your information if required to do so by law, court order, or in response to a valid request by a government authority.

We retain your personal data for as long as your account is active or as needed to provide you with services. If you close your account, we will delete or anonymise your personal data within 90 days, except where retention is required for legal, tax, or regulatory compliance.

Order history and associated transaction records are retained for a minimum of 7 years in accordance with applicable Indian financial regulations. Anonymised analytics data may be retained indefinitely for business intelligence purposes.

Depending on your location and applicable law, you may have rights regarding your personal data. Under India's Digital Personal Data Protection Act (DPDPA) and applicable regulations, you have the right to access the personal data we hold about you, request correction of inaccurate data, and withdraw consent for data processing where consent is the legal basis.

You also have the right to request erasure of your personal data (subject to legal retention obligations), the right to data portability, and the right to raise a grievance with our Data Protection Officer. To exercise any of these rights, contact us at privacy@araai.in. We will respond to your request within 30 days.

We use cookies and similar tracking technologies to enhance your experience on our platform. Cookies help us keep you logged in, remember your cart and preferences, and understand how you navigate our site.

You can manage your cookie preferences at any time via the consent banner displayed on your first visit, or by visiting our Cookie Policy page for a full breakdown of the cookies we use, their purpose, and their duration.

We take the security of your personal data seriously and implement industry-standard technical and organisational measures to protect it against unauthorised access, alteration, disclosure, or destruction. All data transmitted between your device and our servers is encrypted using TLS.

Payment information is handled exclusively by PCI-DSS compliant payment processors — we do not store your full card details on our servers. In the event of a data breach that poses a risk to your rights and freedoms, we will notify you and relevant authorities as required by applicable law.

ARAAI is intended for users who are 18 years of age or older. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that a minor has provided us with personal information, we will take steps to delete that information promptly.

If you are a parent or guardian and believe your child has provided us with personal data without your consent, please contact us at privacy@araai.in so we can take appropriate action.

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please reach out to our Privacy team. We are committed to resolving any complaints or disputes in a fair and timely manner.

For grievances related to data processing under India's DPDPA, you may contact our designated Grievance Officer at privacy@araai.in. We aim to acknowledge all queries within 48 hours and resolve them within 30 days of receipt.